Privacy Policy

WhataGuest VIP Online Community Privacy Notice

Last updated: 2 June 2022

Who are we?

We are Whataburger ("we" "our" "us" or "Whataburger"), the trading name of Whatabrands LLC. More information about us can be found here:

What is our Privacy Commitment to you?

We respect your privacy and are committed to protecting your personal information. This privacy notice describes how we collect, use, share and protect personal information that you provide on (the "site") when you become a community member and participate in our surveys and/or research studies ("surveys"). It also explains your privacy rights and how laws that are applicable to you may protect you.

This privacy notice explains your privacy rights and how laws that may be applicable to you may protect you and tells you:

  • Who are we?
  • What is our Privacy Commitment to you?
  • What personal information do we collect about you and how do we use your personal information?
  • Who do we share your personal information with?
  • Do we transfer your personal information to other countries?
  • What cookies do Toluna use on the site?
  • What other tracking technologies does Toluna use?
  • What is our winner’s policy?
  • How do we protect your personal information?
  • How long do we keep your data for?
  • Links
  • Children’s privacy
  • Your rights
    • How do you access your information; use the member services area and/or update, correct or delete your information?
    • How do you opt out from your community membership?
    • How long will you use my data for?
    • How do you ask a question or make a complaint?
    • Your legal rights if you are in California
  • Changes to the privacy notice and your duty to inform us of changes
  • Privacy contact details

What personal information do we collect about you and how do we use your personal information?

Being a Community Member

When you agree to become one of our community members and complete the registration form on the site, you are able to participate in our surveys. As part of your registration, you will provide us with your Identity data and Contact data and we will through your participation in the Surveys obtain, use and share certain other data about you, such as; Demographic/Profile data, Technical data and De-identified data.

We use your Identity data and Contact data for:

  • Contacting you for any reason connected with your community membership;
  • Incentive fulfilment - when you earn incentive points through your participation in the surveys, the points are deposited into your account. When you wish to redeem them, we will use your Identity data and Contact data to send you your rewards.
  • Sending you invitations for your participation in surveys - to ask you if you are interested in participating in our upcoming surveys. We may also make you aware via your online community membership account of surveys you may be suitable to participate in, based on our knowledge of your personal information.
  • Understanding more about you and the insights you provide us – our platform provider (Toluna) will with your consent provide us with your Identity data and Contact data, so we can understand more about you.

We may from time to time ask you to provide us with sensitive personal information about yourself for specific surveys and if required by applicable law, we will ask you for your consent before processing such Sensitive personal information.

We use your Demographic/Profile data for matching you with appropriate surveys to see if you qualify for particular surveys and your birth date is automatically updated so that we may ensure we select individuals, based on their age as may be required for the relevant survey.

We use the personal information collected about you via the site to match and link with data we previously collected about you.

Public forums and blogs

The site offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them.
Personal testimonials of satisfied customers are displayed on the site in addition to other endorsements. With your consent, we may post such testimonials along with your first name and first letter of your surname. If you wish to update or delete your testimonial, you can contact us at .

You should be aware that any personal information you choose to make public on the site, in the Community area (under a message on your wall, as an opinion, topic, battle, thumb it) can be read, collected, stored and/or used by other users and could be used to send you unsolicited messages. We strongly discourage you from disclosing any of your personal information in the community area that you may find on the site and in particular, we would never ask you to provide your Contact data or Identity data on a public community area as part of a survey. We cannot guarantee that third parties with whom you share your personal information via those community areas will keep them secure and confidential. Please be aware that we are not responsible for the personal information you choose to submit or make public. In addition, we are not responsible for the content you publicly post on the site that can be found via web -based search engines.

Categories of personal information we may process about you

  1. Identity data – name (includes first, last, maiden and married names), date of birth, marital status, gender, membership ID and username.
  2. Contact data – postal address, email address and telephone number.
  3. Sensitive personal information – ethnic/racial origin, health, genetics, political opinion, religious or philosophical beliefs, union membership, sexual orientation and sex life and biometrics data. In this context "b iometrics data" are data resulting from specific technical processing relating to the physical, physiological, or behavioral characteristics of a natural person, which allow or confirm the unique identification of that natural person, such as facial images or fingerprint data and used for ID purposes.
  4. Demographic/ Profile data - interests, preferences, feedback and survey responses and including, but not limited to; age, marital status, gender, birthday, household size, income, education and employment status.
  5. Technical data includes internet protocol (IP) addresses, login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
  6. "De-identified data" is identifiable data as unique identifiers such as membership ID’s are used, however direct identifiers, such as; name and Contact data are removed.

Who do we share your personal information with?

We have appointed Toluna to host the site on its online platforms for us. Toluna help us to recruit online community members - like you and they build and manage the site and process all personal information we collect from you as part of your community membership. We require Toluna to respect the security and confidentiality of your personal information and to treat it in accordance with the law. We do not allow Toluna to use your personal information for their own purposes and only permit them to process your personal information for specified purposes and in accordance with our instructions.

Toluna’s has engaged Amazon Web Services (AWS) (located in Ireland) to host the Community platform and to provide back up services.

From time to time we may engage third parties to issue you with cheques or processing the delivery of your rewards and they will need to use your Identity data and Contact data for those purposes.

From time to time, Toluna may use third-party software for fraud, quality checking and validation purposes, including, but not limited to speeding,

Though we make every effort to preserve your privacy, we may be required to disclose your personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements; or to comply with a subpoena or other legal process, when we believe in good faith that disclosure is necessary to protect our rights, to protect your safety or the safety of others, to investigate fraud or breaches of the site terms, or to respond to a government request.

Do we transfer your personal information to other countries?

From time to time your personal information is transferred and/or accessed from a Toluna company that is located in a different country as set out in the table below.

Toluna Office


Toluna SAS
5, Avenue du Château
94300 Vincennes

Community management

Toluna USA Inc.,
21 River Road,
CT 06897

Hosting and back up and community management support

Toluna Canada Ltd
#610-110 Sheppard Ave. East,
Suite 311
Toronto ON
M2N 6Y8

Community management

Toluna Romania Srl
Brediceanu 10,
Judeţul TIMIȘ,

Support and maintenance


Toluna India Pvt Limited
Unitech Trade Center,
1st Floor, Sushant Lok Phase-1 Gurgaon, 1220022,

Support and Maintenance


Toluna Technology Limited
25 MATAM Tech Centre,
POB 15075,
Haifa 31905,

Provision of analytics services (incl, TolunaAnalytics™)

What Cookies do Toluna use on the site?

Cookies are used on the site to distinguish you from other users of the site, helping Toluna to provide you with a good experience when you browse the site and allowing Toluna to improve their site. For detailed information on the cookies used and the purposes for which they are used, see the Cookie Policy

What other Tracking Technologies do Toluna use?

Automated technologies or interactions. As you interact with the site, Toluna will automatically collect Technical data about your equipment, browsing actions and patterns. We collect this Technical data by using cookies, server logs, digital finger printing technologies and other similar technologies. We may also receive Technical data about you if you visit other websites employing our cookies. Please see our cookie policy for further details.

Server log files: Toluna may collect Internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. This Technical data may be combined with other information collected about you for the purposes of improving our services, site functionality and collecting analytical data.

Fingerprint technologies: In general, digital Fingerprinting technologies assign a unique identifier or "Machine-ID" to a user's computer to identify and track your device ("Technology"). The Technology will analyze publicly available information and data obtained from your computer's web browser and from other publicly available data points, including the technical settings of your computer, the characteristics of your computer, and its IP Address, to create a unique identifier, which will be assigned to your device. Toluna uses the Technology for quality control, validation, and fraud detection and prevention purposes, including assisting us in ensuring the integrity of survey results. Appropriate technical and operational processes and procedures will be put in place to ensure that the Technology is safe, secure and does not cause undue privacy or data security risks and the Technology will be used and distributed in a professional and ethical manner and in accordance with (a) this privacy notice, (b) any other statements and/or disclosures made to you as a member of the community and (c) applicable laws and market research codes of practice. In the event any unethical conduct is discovered in connection with the use of the Technology, or that the Technology is being used in a manner that is inconsistent with privacy notice, immediate action will be taken to prohibit such unethical conduct and to ensure the proper administration of the Technology.

What is our winner’s policy?

Community members are randomly selected to win prizes for participation in surveys, polls, and other promotions. All winners are notified by email of their winnings. For more information, please visit our Terms and Conditions page. Toluna shall post the usernames or first name and first initial of last name of winners on the Reward Page or communicate them via newsletter to all members. For more information about earning points, please visit our terms and conditions page.

How do we protect your personal information?

We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal information in accordance with our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal information breach and will notify you and any applicable regulator or supervisory authority of a breach where we are legally required to do so.

How long do we keep your data for?

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances you can ask us to delete your data: see the section entitled Your rights below for further information.

As the results of the surveys and other aggregated or De-identified data are used for research and/or statistical purposes, we and other third parties may use this information in accordance with the terms indefinitely without further notice to you.


From time to time we may offer visitors the ability to voluntarily link to other sites. Toluna does not review and is not responsible for, the content or effect of the privacy policies of these sites.

Children’s privacy

Toluna will not knowingly collect any information online from any child under the age 16 without permission from his/her parents, legal guardian or an adult responsible for the care of the child. We comply with U.S. COPPA and the ESOMAR guidelines in relation to online surveys concerning children and young people.

Your rights

How do you access your information; use the member services area and/or update, correct or delete your information?

Upon request, we will provide you with information about what personal information we may hold about you. You may access, correct, or request deletion of your personal information, or terminate your membership by logging into your Community Account. By following the appropriate directions, your information should be automatically updated in our database. For these purposes, and if you are unable to correct your personal information yourself via your Community Account you may write to us at the postal address found at the end of this Privacy notice, or contact us by email at We will respond to all requests within a reasonable timeframe.

How do you opt out from your community membership?

If you choose to end your membership with the Community or require us to cease processing your personal information, you may discontinue your membership by going to "Account" and selecting "Unsubscribe Options" in the footer. By following the appropriate directions, your record will be marked as "do not contact", and you will no longer receive invites to participate in future Surveys from Toluna. In addition, you will forfeit any incentive balance that has not been requested as of the time you opt out. In most cases it will take 2 to 3 days to process this change, but please allow up to two full weeks for your status to be finalized. Please note that you may continue to receive communications during this short period after changing your preferences while our systems are fully updated.

You may also send an email directly to requesting to be removed. Email links are provided on the site so that you may contact us directly with any questions or concerns you may have. Each email we receive is read and responded to individually; please allow two to three business days for us to get back to you.

How long will you use my data for?

If you decide to terminate your membership, we will no longer use your personal information to contact you, but in accordance with our backup procedures, we will retain your personal information until your personal information are eventually destroyed in accordance with our How long do you keep my data for? and we will continue to employ the security procedures and technologies to keep your personal information safe.

How do you ask a question or make a complaint?

You can direct any questions or complaints about the use or disclosure of your personal information to our Privacy Contact . We will investigate and attempt to resolve any complaints or disputes regarding the use or disclosure of your personal information within 30 days of receiving your complaint.

Your other rights

You may:

  • Request access to your personal information and we may conduct ID checks before we can respond to your request.
  • Have your personal information erased, corrected or restricted if it is inaccurate or requires updating. You may also have the right under certain circumstances to request deletion of your personal information; however, this is not always possible due to legal requirements and other obligations and factors. You can update your account information via your Account or by contacting us at the address given below.

If you wish to exercise any of the rights set out above, please make such request via your online Account.

Your legal rights if you are in California

You have certain rights under the California Consumer Privacy Act 2018 (CCPA) if you are citizen of California. You can exercise the above rights by:

  • calling us on the toll-free number 877-438-4224.
  • emailing us at
  • writing to us at the address given under the Privacy Contact Details; or
  • following the process under the paragraph above

How do you opt out from your community membership?

If you wish to opt out of our Membership program, you may do so in accordance with the process under the paragraph How do you opt out from your community membership? above. Once you make an opt-out request, we will remove you from the community and we will not contact you again unless you decide to re-register with us.

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not exclude you from participating in any activities you may be eligible for on the basis that you are exercising your CCPA rights.

Changes to the privacy notice and your duty to inform us of changes

This version was last updated on the date at the top of this privacy policy.

If we decide to change our privacy notice, we will post those changes to this privacy statement on the homepage, or other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page prior to the change becoming effective.

It is important that the personal information we hold about you is accurate and current. Please keep your Account details updated if your personal information changes during your relationship with us.

Privacy contact details

You may contact us by writing to:

The Data Protection Officer

Shawn Romines

300 Concord Plaza, San Antonio, TX 78216